Online store, this word solves lots of traditional store problems like time, money, manpower, no physical barriers, customers from worldwide, no middle man, easy transactions and much more….
New online store case study
A few days ago one person(can’t disclose client details) contacted us from our IG handle and shared his entire story like how he switched his traditional store into an online store in the year 2020 in a pandemic crisis. They mainly sell god’s idols and accessories in Vrindavan, Uttar Pradesh, northern India. But after a few months of launching his online store website, he didn’t get any orders. He spend some of his savings on social media ads which are also do not work well and finally he found us on Instagram and contacted us.
We have worked on his website, analyzed his business & customers for 2-3 months. Done some AB testing and SEO optimization on his website and found lots of technical issues with his online store website.
- No HTTPS Security
- Site Isn’t Indexed Correctly
- No XML Sitemaps
- Missing or Incorrect Robots.txt
- Meta Robots NOINDEX Set
- Slow Page Speed
- Multiple Versions of the Homepage
- Incorrect Rel=Canonical
- Duplicate Content
After working on that online store we have learned a lot about “How to grow your online store even it is not making any single $ in an entire month or so” and decided to share that valuable experience on the internet.
So in this detailed article, we will discuss the deadly reasons for not growing an online store and how you can solve those problems to grow your online store. I have some bonus ideas also for your online store.
Reasons, Why your online store is not growing?
just started selling with an only social media page
Yes, you have to have a simple eCommerce website with your product catalog to start an online business. So people start selling their product from social media account like Facebook on Instagram page. No this will don’t work to grow your online business. Let’s understand this with two different examples.
Social Media Example
I want a cupcake and I will open Instagram then search for a cupcake and IG will show me a list of personal accounts, business accounts, and hashtags now I will click and check one by one on every profile DM them to order my cupcake and still I don’t know they are nearby my location or not 🙁
Cupcake Online Store Website
If I want a cupcake I will open google ask for “cupcakes near me” and Google will show me the website related to cupcakes and then I will buy a cupcake. That’s how a website will work better than a social media page.
Just designing an eCommerce website only will not give you the exact result of sales that you want. You have to follow some guidelines to develop your eCommerce website which is as follows.
1. Sell your product on your personal domain and also sell your product to different marketplace too like amazon, Flipkart, Myntra, IndiaMART, etc.
2. Optimize your website so anyone can understand the navigation and flow of the product checkout process, must have delivery information page, contact page, terms, and conditions page, etc.
3. If you sell or promote your product on social media be active and reply to every comment.
4. Product descriptions play an essential role in your e-commerce website. If they do not have the appropriate keywords, information, and facts, they may not compel the buyer to purchase the product.
5. The customer testimonial page shows the trust of existing customers to attract and impress new customers, So make sure your customer provides product feedbacks on your website.
6. Create GMB(Google My Business) page for your business.
7. Add a live chat on your website so customers will never leave your website with any queries and confusion and there are more chances to convert that website visitor into a loyal customer.
8. Make sure your website looks good on different screens like desktops, laptops, and smartphones.
Not releasing new offers/ festive offer/ social media offer
In every business or we can say in sector changes and improvement is necessary to achieve new goals. It is just normal human psychology that we humans get attracted very easily with new offers and deals even if it is not required for use. Anything that’s new, different, or unusual is bound to catch our eye.
In a traditional store, business owners mostly focus on the market, store location like roadside area, and crowd locality to grow their business. Actually, this is the best way and limit also to scale and grow your traditional(local) store business.
But in an online store business, you can use infinite experiments, tips, tricks, hacks, and resources to grow your online store business which is as follows.
A. Release new offers on regular bases
In an online store business, you can release new offers every month or so. According to INC.COM 2021 survey report in online business 80% of customers come from deals and offers. 2021 survey report in online business 80% of customers come from deals and offers.
List of different types of offers
- Cash Discount
- Percentage Discount
- Free Shipping
- Value-added offers
- Member-exclusive rewards
- Product bundling
- Referral Offers
- Feedback Offers
You can try these different types of offers one by one to drive new sales and customers to your online store.
B. Target festivals for more sells
As per our Indian culture, we have more than 4-5 festivals in a single month.
|January||Makar Sakranti||14th January||Thursday|
|January||Pongal||Begins on 17th January||Sunday|
|January||Basant Panchami||16th February||Tuesday|
|February||Maha Shivratri||11th March||Thursday|
|March||Mewar||Begins from 27th March||Friday|
|April||Bihu||Begins on 13th April||Tuesday|
|May||Thrissur Pooram||3rd May||Sunday|
|May||Buddha Jayanti||7th May||Thursday|
|May||Eid Ul Fitr||13th May||Thursday|
|June||Ratha Yatra||23rd June||Tuesday|
|August||Independence Day||30th August||Monday|
|August||Onam||Begins on 23rd August||Monday|
|August||Ganesh Chaturthi||10th September||Friday|
|October||Navratri||From 7th to 14th October||Thursday|
|October||Durga Puja||15th October||Friday|
According to Forbes(American business magazine), online retailers are expected to generate about $6.5 billion in sales in the Indian festival which is around 4,86,00,50,00,000.00 in Indian Rupee.
We have some clients who don’t generate income from their business from January to September month but they generate whole years profit in Octobers “Navratri Festival” and Novembers “Diwali”. So there is a lot of win-win situations in the online store business in India, even we have helped lots of proprietors to set up their online store. Contact us if you are planning to launch your online store.
So take advantage of these festive sessions and launch the best offers to attract customers to boost your online store growth.
How does social media matter for your online store business?
Don’t ignore social media, now Instagram has roughly one billion monthly active users. In some cases or businesses, social media play a vital role to reach a broad audience to promote your product and services.
We have seen some businesses who just post product images daily but still, they don’t get any customers even any likes and comments on their social media page.
You to be very transparent with your fans and customers who love your product/service on social media. Try to reply your them in the comments. Go to other similar categories or niche accounts and give some valuable comments to appreciate their work.
Inform your followers about restocking, promote giveaways and new offers in Instagram stories with the relevant hashtags.
Still not using easy and fast payment options for your online store?
In simple words, a payment gateway is a third-party platform that helps businesses to accept online or offline payments from customers. But lack of awareness about payment stack and technology business owner only offers COD(cash on delivery) method for payment only.
There are lots of best payment gateways available in today’s online market like Instamojo, Razorpay, PayTM, PayPal, etc. As a Digital agency, we recommend to our clients Instamojo and Razorpay.
Let’s take a brief comparison of these two payment gateways.
|Transaction Fee||2% + ₹3 (For customer/ free for store)||2% (3% on credit cards)|
|Payment Modes||UPI, Domestic Debit /Credit Cards, Pay Later, Netbanking, Wallets, International Cards, American Express Cards||UPI, Bharat QR, All major debit and credit cards, 50+ Netbanking Options, Mobile Wallets, Credit and Debit Cards, International Included, NEFT/RTGS/IMPS, PayLater|
|Goal||Simple, flexible, and safe online payments for your eCommerce business.||The easiest integration, completely online onboarding, feature-filled checkout, and best in class performance|
Ask your customers to share ratings and reviews
In an online business, customer reviews matter to increase sales and profit. Because studies show 92% of online buyers hit the BUY button after looking and researching for product reviews and ratings. Some big eCommerce businesses encourage customers to click and upload delivered product pic in reviews so they can win hart of new buyers.
I have seen some businesses that showcase customers reviews, ratings & good comments on social media posts.
Customer reviews boost your Search Engine Optimization(SEO).
Let’s understand it with an example. I want formal shoes for myself so let me ask google for shoes and see which websites google will show me.
So you see google also promoting those products on top of the first page of result who has star ratings.
You can also create a GMB(Google My Business) to get reviews and ratings from local guides and customers. It will build a loyal trust asset on the internet.
There are lots of other Product Reviews Software also available on the internet to accept reviews from customers.
List of customer review platform
– G2 Deals
– Shopper Approved
I hope now you will never ignore your customer’s reviews & ratings.
By the way, we also have a Trustpilot rating page you can leave a review.
Do you provide after sells service for your customers?
Ask for buyer feedback
Once you received the order from your online store just pack that product and send it for delivery as fast as possible yes I can understand you can’t beat Amazon and Flipkart but you can do your best at least half of amazon and Flipkart or even more if the customer is nearby your business.
When your product is delivered to your customer call them personally and ask for delivery experience and product feedback. It will give a personal touch to your customer, and this is what every human deserves.
You can also ask them for review and rating for your product on the website it will generate trust for other website visitors.
Inform about new products, discounts and deals
Don’t just leave your customer leave alone to search and find a new online store for the next occasion. So what you can do for your existing customers, you can inform them of new deals and discounts. In India, we have lots of festivals you can wise them and share the latest festival discounts. You can call them or shoot a mail because they have registered to your website with their email id and contact number.
In India, phone calls are much effective as compared to email. And you can also share about the latest product and offers through social media this is the new planet where today’s generation spent their time.
Contact customers on special dates
Don’t forget to wish your customer on special days and festivals like Diwali and Ganesh Chaturthi, etc. Send them designed banners and post on WhatsApp or social media. we also send greeting posts with good wishes to our regular clients. see some example festival posts below.
If you don’t know how to design this type of banner for your business you can simply contact our agency, which will help you to make your festival banners.
Send personalized emails
Sending a personalized email to your customer on his/her birthday, whether it is digital or physical. Yes we know it is a little bit difficult to remember every customer’s birthday, So we recommend setting a reminder on your phone or google calendar so you don’t have to remember it. And don’t just send them “Happy birthday” text, you some copyrighting formulas to feel them personal and give some special birthday discount so they can buy something from you. It is a win-win situation for both sides. Don’t sweat it if you don’t have copyrighting skills, we have designed a free birthday template for you.
Birthday wish template 🎈🎁💐🎉🎂🥳
Have a wonderful birthday!
We wish you every day to be filled with lots of love, laughter, happiness, and the warmth of sunshine.
Take an extra 20% off
Just log in to [website-link] and apply your code at checkout.
Have an efficient support service.
Providing the best support to your customers is as essential as your product. Ex. we are a software development company in Mumbai, after deploying a new software for a business it is not easy for non-technical people(staff member & employee) to understand it quickly they need clear guide and documentation. This is the reason why we provide call support, forum support, email support, video tutorials and we also help them by sharing screens with anydesk. You might be thinking that we really need all these?
😅😆😂😝 According to our 4+ years of experience in this software development industry, we have faced lots of smart and dumb people who don’t understand the process and flow of the software. And this normal all humans are not equal we are unique and that’s why we have an equal amount of opportunities and failures in market competition. So be active and give as much as customers support and develop a better relationship.